Fendi proudly participates in LVMH Les Journées Particulières, when 52 Maisons offer exclusive access to spaces usually closed to the public, October 14 through October 16.
THE PROJECT
For the exclusive event, Fendi invites guests to step into the enchanting world of Palazzo Fendi, a historic gem nestled in the heart of Rome. Furthermore, the brand extends its embrace to two cutting-edge production facilities located in the artisan-rich regions of Tuscany and Marche, each echoing Italy's deep-rooted craftsmanship.
At the Capannuccia factory, visitors are treated to an immersive experience showcasing masterpieces from the Fendi Baguette Hand in Hand project. This unique initiative pays homage to regional craftsmen and their time-honored traditions, offering a glimpse into the meticulous craftsmanship that defines Fendi's legacy. For those exploring the Fermo location, a curated exhibition awaits, featuring a captivating display of archival shoes. This special viewing provides an opportunity to delve into the rich history and evolution of Fendi's iconic footwear, celebrating the brand's dedication to both heritage and innovation.