In 2022, FENDI launched a new project F-forFoundation, the first charity sale for its employees whose revenues have been donated to charity.
THE PROJECT
In November 2022 FENDI demonstrated its commitment by raising an impressive €107,000 for local charities including the Italian Red Cross, Litografi Vesuviani, Salute Donna, Mirability, and Cartiera.
The funds were allocated to various impactful causes, ranging from art therapy courses for oncology patients to supporting individuals with cognitive and behavioural neurodiversity across all age groups. Additionally, the initiative provided relief to victims of landslides in Ischia.
In addition, thanks to this initiative, FENDI was able to reduce the environmental impact of its products by giving a second life to more than 2000 boxes that were destined to disposal.
In May 2023 FENDI continued its efforts, raising €30,000 for Salvamamme, an Italian association dedicated to providing everyday essential support to women and children who have been displaced from their homes.
The funds supported “The Rescue Suitcase", a comprehensive kit designed to address the everyday needs of women and their children.
The initiatives highlight FENDI's commitment to supporting selected organizations, not only providing financial aid but also creating new opportunities for employment and social integration for those in need and to help children and patients entrusted to their care.
