Responsible Packaging

FENDI extends its responsible sourcing commitment to a distinctive element of its brand identity – packaging.

All paper and cardboard used for FENDI’s shoppers and boxes are 100% recyclable and carry the prestigious 100% Forest Stewardship Council® certification.

Today, FENDI is committed to four main strategic initiatives aimed at sourcing and managing the materials used for the transportation and protection of its products:

1. Minimising the quantity and the volume of the materials used for its packaging;
2. Favouring recycled materials, mainly plastic and paper;
3. Using recycled cotton for dust bags covering FENDI’s products;
4. Eliminating plastic from virgin fossil oil by 2026 (as a medium-term goal).

FENDI established a dedicated task force involving all of FENDI’s production sites, to reduce and reuse plastics and packaging materials. Today, FENDI achieved the ambitious goal of zero plastic use.