FENDI values all the raw materials used for its products. It has been implementing different strategies and initiatives along the entire life cycle of its products to reduce waste associated with pre-consumer surplus and end-of-production materials.
Recycling Project
In 2024, LVMH Italia launched the new logistics platform called CircularITALIE, a Maintenance Repair and Operations company active in Italy, dedicated to recycling activities, as part of the LVMH commitment to the circular economy in Italy.
The platform, offers innovative services and solutions for the logistical, documental, and IT management of all recovery processes, to enhance the value of unused materials from the manufacturers of the Group's maisons in Italy and their main suppliers.
FENDI welcomed this initiative with enthusiasm, thanks to which unsold products could be regenerated. One of the strategic partnerships is with Green Line, an Italian company that collects and recycles fabrics and textile products.
This project represents a new commitment to creative circularity, one of the four pillars of the global Life 360 programme, the Lvmh Group's environmental performance roadmap, along with biodiversity, climate, traceability and transparency.