To honor the International Day for Biological Diversity, on May 22, FENDI announced a two-year collaboration with AzzeroCO2 and the social cooperative La Nuova Arca for an inspiring urban biodiversity project to revitalize the pine forest in Falcognana, just outside Rome.
AzzeroCO2, a sustainability consulting firm founded by Legambiente and Kyoto Club in 2004, has partnered with FENDI to identify the endangered pine forest surrounding the foster home run by La Nuova Arca, dedicated to assisting women and children in need as well as guiding migrants and refugees on their path towards integration.
Located in Falcognana, the centuries-old pinewood was threatened by the presence of an infective parasite. Over the next two years, FENDI’s efforts will focus on healing the 50 sick pines while restoring flora diversity, planting 14 holm oak trees alongside a mix of 180 other plant species native to the region, with the Realization of 5 vegetable gardens for the Family Home. This carefully curated selection of vegetation aims to re-establish and enhance local biodiversity while creating a botanical garden that contributes to community welfare and to support the direct production of honey from the apiary.
As part of this Urban Biodiversity Project, FENDI involved around 50 employees through volunteer activities on April 22nd, International Earth Day, planting around 100 plants and restoring their awareness of the project's environmental and social value. This marks just the beginning of a series of upcoming activities. Over the next two years, FENDI will monitor Biodiversity Indicators every six months and host at least two action days involving its employees.
