Evolution without revolution is a key concept in Artistic Director Kim Jones’ approach to Fendi Furs, in which a century of artisanal tradition, research, and creativity come together in unexpected contemporary masterpieces.

The story begins in Rome in 1925, when Adele Casagrande and Edoardo Fendi established their fur and leather goods workshop on via del Plebiscito. Their daughters followed in their footsteps, giving way to the era of the legendary five Fendi sisters. Now a century on, nestled within Palazzo della Civiltà Italiana, the Fendi Fur Atelier is the only of its kind to carry out its unparalleled traditions inside a Maison's headquarters.

“The bond between Karl Lagerfeld and Fendi is fashion’s longest love story.” – Silvia Venturini Fendi

In 1965, the Fendi sisters decided to hire the Maison’s first Artistic Director. They chose Karl Lagerfeld, who in his first year created a new logo and mantra: FF, Fun Fur, ushering in an era of unprecedented creativity that redefined furs for Fendi and the world.

From the traditional approach of heavy silhouettes in natural tones, Lagerfeld elevated furs to wearable works of art, modern and lightweight fashion statements that experimented with colour and bold graphic patterns only possible with the Atelier’s unrivalled craftsmanship.

Responding to Jones’ disruptive vision and his interest in the "what's that?" effect, the Atelier continues to innovate fur and its ability to surprise, exploring and mixing new materials.

Symbols of exquisite craftsmanship, the Maison’s Fur creations are the results of the most audacious techniques that only Fendi possesses. This savoir-faire is constantly challenged by the Maison’s Artistic Director, season after season, keeping the Atelier’s spirit of daring creativity alive and leading to a constant series of new firsts.

One most precious signature of the Atelier is Inlay workmanship, requiring the artisans to meticulously assemble pieces of different shapes, colours, and lengths to create intricate patterns and 3D effects. Often unlined, the resulting creations are just as beautiful inside as they are outside. 

Another much-loved Fendi craft tradition, Shibori, draws from an innovative yet artisanal Japanese technique to colour furs with a tie-dye effect.

Designed by Karl Lagerfeld in 1971, the iconic Astuccio cape envelops the figure without any pockets or cuts. The creation is made through Gheronato workmanship, requiring artisans to cut fur into incredibly thin V-shaped strips before painstakingly sewing them back together in long, visibly seamless pieces to suit the geometry and shape of each garment.

The highest expression of the Maison’s mastery of materials originated by Karl Lagerfeld, Featherlike creations are crafted from thin strips of fur on a lightweight base, resulting in incredibly light pieces, luxuriously free from heavy linings.

Artisanal savoir-faire, luxury and contemporary design: the history of Fendi has always been synonymous with elegance and experimentation.