The Iconic Baguette
“I was pregnant when I designed the Baguette bag, it's a timeless piece that will always be associated with the idea of a new generation.” – Silvia Venturini Fendi
A small shoulder bag to wear under the arm, its form inspiring its name. An act of rebellion against late-90s minimalism that became a pop culture phenomenon.
The Baguette by Silvia Venturini Fendi is a canvas for the Maison’s explosive creativity and most incredible craftsmanship, expressed through endless colours, materials, textures, and patterns since 1997.
The first it bag
Constantly reinvented through new creative lenses to delight collectors and new devotees alike, the Baguette remains true to its DNA with its flap closure embellished with an FF buckle. Discover the latest selection, from beloved sequins to fresh interpretations of the signature FF motif and more.
The pop culture craze
The story of the Baguette is inextricably intertwined with iconic pop culture moments. The protagonist of unforgettable television scenes and a must-have accessory of the world’s most photographed stars, the Baguette was the first ever bag with a waiting list, from New York to cities around the world, marking the beginning of the it-bag era.
“It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day." – Silvia Venturini Fendi
The Baguette intrinsically ties Fendi to the world of art, inspiring designers and artists to create their own renditions, and museum curators to dedicate space to its story.
Hand in Hand
Conceived across Italy in 2020 and now travelling the world, Hand in Hand is a grassroots partnership between Fendi and local artisans that celebrates the Baguette as an icon of the Maison and an instantly recognisable canvas for perpetual transformation.
The book
A vividly illustrated Fendi edition celebrates the colourful history of the Baguette and the Maison’s tradition of craftsmanship, artistry, and design.
