Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

FPJ820ARTZF0GME

Black leather jacket

HK$56,000.00
8BL156ASU2F0EMR

Cappuccino-coloured Selleria bag with 200 hand-sewn stitches

HK$24,800.00

View more colours

FPP813ARTZF0GME

Black leather shorts

HK$28,800.00

View more colours

8W8566NA7F0QA1

Black leather high-heeled boots

HK$17,500.00

View more colours

7VA572ARM0F0QA1

Black Selleria bag with 590 hand-sewn topstitches

HK$31,000.00
FW1329ASCKF1440_01 1

Brown waxed FF jacquard blouson

HK$33,800.00
7VA643ARLZF09YL

Beige Selleria bag with 568 hand-sewn stitches

HK$33,800.00

View more colours

7M0164AP3CF1Q1K

Beige Selleria card holder with 100 hand-sewn stitches

HK$3,200.00