Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

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Black leather jacket

£5,200.00
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Cappuccino-coloured Selleria bag with 200 hand-sewn stitches

£2,350.00

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Black leather shorts

£2,750.00

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Black leather high-heeled boots

£1,650.00

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Black Selleria bag with 590 hand-sewn topstitches

£3,050.00
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Brown waxed FF jacquard blouson

£3,200.00
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Beige Selleria bag with 568 hand-sewn stitches

£3,200.00
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Beige Selleria card holder with 100 hand-sewn stitches

£290.00