Hand in Hand

“Hand in Hand sees us go hand in hand with craftspeople from across Italy. This project is very dear to me as it speaks not only about products but about people, and especially the transmission of savoir-faire which is something so dear to all of us at Fendi.”

Silvia Venturini Fendi

The debut

The very first Baguette iterations crafted by Italian artisans personally selected by Silvia Venturini Fendi to represent the country’s rich tapestry of local traditions.

Abruzzo

An ode to creative excellence, “tombolo aquilano” lace is exquisitely crafted using a centuries-old technique.

Basilicata

Splendid openwork embroideries on delicate natural linen cloth, enriched with a colourful bouquet of regional wildflowers.

Calabria

Showcasing the art of weaving ginestra broom fibers, this all-natural Fendi Baguette features local traditional motifs and plant-based tinctures.

Campania

Named ‘tarsia sorrentina’, this delicate craft sees artisans cut and set fine pieces of contrasting wood in precious objet d’art.

Emilia Romagna

The Baguette features a starry sky assembled from hand-cut micro tiles, an homage to the fabulous glass and stone mosaics of Ravenna.

Friuli Venezia Giulia

The elegant motifs are inspired by alpine flora and woven in linen and cotton, overlaid with the Maison’s Sellerissima stitching.

Lazio

Reflecting Rome’s rich historical heritage with the ancient jewellery-crafting technique of “granulatura”.

Liguria

Just outside Genova on the coast of Liguria, the medieval tradition of filigree silverwork is alive and well in the town of Campo Ligure – where over thirty workshops still continue this meticulous practice of decorative folded silver thread.

Lombardy

In the industrial northern city of Varese, in the verdant Lombardy region, the master luggage makers Bertoni Valigeria are a powerhouse of modern leather craftsmanship.

Marche

Natural textures and tones define this Fendi Baguette, interlaced by hand from supple willow branches native to the region.

Molise

Isernia’s renowned ivory-white lacework features ultralight spirals and delicate geometries that compliment the iconic bag shape.

Piedmont

The Piedmont region is the home of ‘bandera’ embroidery, a colourful style of raised wool and cotton thread embroidery on white honeycomb fabrics known as ‘painting with a needle’.

Puglia

Ethereal floral motifs are lovingly handcrafted in the traditional Apulian technique “chiacchierino”.

Sardinia

A contemporary interpretation of the traditional "pibiones" double-sided weave, featuring Fendi’s signature patterns.

Sicily

A true work of art in silver and coral, crafted in Trapani by one of UNESCO’s Living Human Treasures.

Tuscany

Like a modern sculpture, this seamless Fendi Baguette is hand-moulded from a single piece of leather using the “cuoio artistico fiorentino” technique.

Trentino Alto Adige

Close to the Austrian border, the alpine region of Trentino Alto Adige is home to an ancient tradition of peacock feather ‘quillwork’ embroidery. Peacock-quill embroidery (known as Federkielstickerei) is the skill of artistically decorating leather with split feather shafts.

Umbria

Opulent fabrics featuring Medieval Italian designs pay homage to Perugia’s beauty and tradition.

Valle d'Aosta

In northwestern Italy, the small alpine commune of Champorcher in the Aosta valley, Valle d’Aosta, has revived the hand-weaving of local natural textiles, namely a sturdy cloth of undyed hemp embroidered with customary red motifs.

Veneto

Rich floral brocade inspired by Venice’s glorious history is woven on authentic Jacquard looms.

The evolution

New stories of time-honoured traditions are told through the second group of artisans chosen to reinterpret the Baguette using their signature craftsmanship techniques.

Abruzzo

The all-woman Lana e Colori d’Abruzzo association teaches a new generation the age-old techniques of colouring sheep’s wool with plant and vegetable dyes.

Basilicata

The hilltop city of Matera is home to the Italian artist Marianna D’Aquino, who practices the art of decorative hand-knotted pile carpets, an artform that has existed for millennia.

Calabria

The Sila mountains are home to the Celestino family who have safeguarded the local technique of pictorial weaving since 1930.

Campania

From the UNESCO World Heritage Site of San Leucio, Real Seta Italian Silk Fabrics combines digital technology with traditions dating back to the Bourbon era to produce rich jacquards and brocades.

Emilia Romagna

The Pascucci family fabric workshop dedicated to handmade woodblock printing has been operating since 1826.

Friuli Venezia Giulia

In Reana del Rojale, Friulians continue the local tradition of scus, weaving discarded corn husks into a range of objects.

Lazio

South of Rome, the town of Palestrina is celebrated for its fabled embroidery technique, a knotted stitch embroidery that creates a raised decorative relief featuring Renaissance botanical designs.

Liguria

Local expert Rosalba Niccoli continues the painstaking tradition of macramé that, according to legend, arrived in Liguria in the 15th century.

Lombardy

Founded in 1929 in Milan's historic via Montenapoleone, Lorenzi Milano is run by Mauro Lorenzi who preserves his grandfather's appreciation for heirloom creations.

Marche

From Porto San Giorgio, Elena Ciarrocchi Ricamo in Oro restores and creates religious vestments using ancient gold thread embroidery, as well as applying the classical artform to more modern and colourful pieces.

Molise

Hailing from Agnone in the heights of central Italy, the Artigianato d’Aloise metal workshop has operated since the late 19th century.

Piedmont

Centuries of weaving tradition culminate in the town of Asti and the exhaustive work of Arazzeria Scassa, an atelier housed in an eleventh-century monastery.

Puglia

As sustainable farming returns to Puglia, the Prototipo Studio project has forged an evolving partnership with biodynamic hemp farmers to source zero-impact fibres for use in ready-to-wear and accessories.

Sardinia

On the island of Sardinia, the local tradition of embroidered folk costumes has been preserved for centuries.

Sicily

In Ragusa, the precious craft of ‘Sfilato Siciliano’, or Sicilian drawn threadwork, was deemed part of Sicily's intangible cultural heritage by UNESCO in 2007.

Tuscany

The Grisolini family wool mill specializes in ‘Casentino’, a rustic looped textile originally woven from local mountain sheep’s wool that has been used in the Arno valley since the Middle Ages.

Trentino Alto Adige

On Italy's border with Switzerland and Austria, Unterweger Albert processes fine wool from across the Sarentino valley, where over 4,000 sheep roam the alpine pastures.

Umbria

Practiced by Lovisa Loretta’s workshop Merletto di Orvieto, the curling, whimsical shapes of 18th century Orvieto lacework seems to lift off the fabric in a precious filigree of threadwork.

Valle d'Aosta

Fendi has joined forces with Ornella Crétaz, a woodwork artisan with over 20 years of experience in the local tradition of carving walnut.

Veneto

Glassblowing has been practiced since the 12th century on the island of Murano. There lies Ercole Moretti, a family-owned atelier world-renowned for their millefiori glass beads.

The celebration around the world

Marking celebrations of the Baguette around the world, Fendi has worked with local artisans to create most precious iterations of the icon.

Australia, Natalie Miller_FENDI Baguette hand in hand_Making Of_25

The book

An ode to 30 Italian artisanal workshops told through the iconic Baguette, published in honour of the bag’s 25th anniversary.

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